Adesegun Adeosun Jr. (SMADE)

Adesegun Adeosun Jr., popularly known as SMADE, is a highly accomplished entrepreneur, leader and expert in the global entertainment industry.

SMADE's passion for African entertainment and entrepreneurialism were fostered from a young age. This passion, coupled with his visionary leadership and degrees in Marketing & Advertising and a Master's in Business Administration, culminated in the founding of SMADE Entertainment, a global entertainment company, and co-founding of the biggest Afrobeats festival in the world - Afro Nation. Through these powerhouse companies and events, SMADE has brought the biggest Afrobeats artists to the UK and international stages, including Wizkid, Davido and Tiwa Savage, contributing to the global acceleration of the genre.

His work has also reshaped the entertainment landscape, earning him multiple awards and recognitions, more recently as the Best Afrobeats Promoter in the UK; one of the 2023 Ranks Africa 100 Most Impactful People; and one of the Most Influential People of African Descent 2024.

SMADE is a proud champion for cultural connection, bridging the gap for Africans in the diaspora and providing a platform for emerging artists. His mission remains to bring the best of African entertainment to the world; to create opportunities for others; and to pave the way for future generations.